AEC Social Media Assistant
Write LinkedIn and Instagram posts about your projects. Paste photos, get captions
Give it your project photos or a description. It writes platform-specific posts — LinkedIn thought leadership, Instagram captions, carousel ideas. Knows AEC audiences. Saves you the 2 hours you'd spend staring at a blank caption field.
The Problem
Your firm does great work but your LinkedIn looks dead. You know you should post — project photos are sitting on the server, awards go unannounced, and the new hire never got introduced. Writing a good post takes 30-60 minutes you don't have between deadlines. So nothing gets posted for weeks, then someone dumps a project photo with a two-line caption and calls it done.
How It Works
Paste a project description, drop in some photo captions, or just say "we won an AIA award for this school project." It writes posts for each platform — LinkedIn gets a professional angle with a hook and takeaway, Instagram gets a visual-first caption with hashtags and carousel ideas. You can also ask for a month of content from one project. Review, tweak the voice, post.
"make a month of LinkedIn posts about our bridge project""write an Instagram caption for these construction photos"Key Features
Who It's For
Firm principals who know they should post more but don't have time. Marketing coordinators juggling 3 platforms. Anyone who has ever spent 45 minutes writing a LinkedIn caption and then deleted it.
This tool generates text content and content strategy — it does not create images, graphics, or video. Visual suggestions are conceptual and require your own photography or design team to execute. Social media performance depends on many factors beyond content quality including posting consistency, audience size, and platform algorithm changes. Always review generated content for accuracy before posting.
Frequently Asked Questions
Which social media platforms does it support?
The assistant creates content optimized for LinkedIn, Instagram, X (Twitter), and Facebook. Each platform gets tailored content that respects its unique format, audience expectations, and algorithm preferences — not just the same post copied across platforms.
Can it help with a content strategy, not just individual posts?
Yes — the assistant can generate complete content calendars, define editorial pillars aligned with your firm's expertise, suggest posting frequencies by platform, and create themed content series that build audience engagement over time.
How do I make technical AEC content engaging for social media?
The assistant specializes in translating technical achievements into human stories. It focuses on the problem solved, the people impacted, and the design thinking behind decisions — rather than technical specifications that only peers understand.