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Moab

AI-native operating system for equipment rental and dealership businesses

Cloud platform that unifies quoting, dispatch, inventory (serialized and bulk), service/maintenance, purchasing, and accounting for construction equipment rental and dealership operators, replacing legacy ERP systems with AI-embedded workflows such as automatic inbound-request triage and live-map dispatch routing.

$16M total ($8M Seed, closed April 2024; $8M Series A, closed October 2025) led by investor Elad Gil, with Ironspring Ventures and angel investors Karim Atiyeh (Ramp co-founder/CTO) and Dave Yuan (Tidemark founder) raisedEarly Stage
Founded 2023 · Publicly named customers as of its February 2026 stealth launch: Axis Portable Air, Battlefield Equipment Rental (a Toromont Industries, TSX: TIH, subsidiary), Texas First Rentals (a HOLT CAT subsidiary), and National Trench Safety. Vendor states the platform is projected to manage $2.5B+ in annual transaction volume and $4B+ of fleet assets; exact number of paying accounts and total revenue are not publicly disclosed. Co-founded by CEO Charles Soll (early Uber PM) and CTO Patrick Anderson (former Head of Core Engineering at Ramp).
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WHY IT EXISTS

Why This Tool Exists

The Problem

Equipment rental and dealership businesses that serve the construction industry typically run quoting, dispatch, billing, inventory, service/maintenance, and accounting on fragmented, decades-old ERP and point tools that require manual handoffs between systems, limiting real-time visibility into fleet status and slowing quote-to-cash cycles.

The Solution

Moab connects quoting, dispatch, inventory (serialized and bulk), service, purchasing, A/R, A/P, and accounting on a single cloud platform, with AI-embedded workflows including automatic inbound-request triage, live-map dispatch routing and assignment, and automated collections via integrated card/ACH payments.

USAGE

How You Use It

Delivery Method
SaaSMobile App
Integrations
QuickBooksSage 100Sage IntacctMicrosoft Dynamics 365SalesforceAvalaraMicrosoft Power BISamsaraGeotabMotiveMediusStripe
Disciplines
Construction
Workflows
Coordination & Delivery
Project Phases
Construction
Project Types
Commercial, Residential, Infrastructure, Industrial
TRANSPARENCY

Data Transparency

Exactly what this tool uses and how

Input
What it needs
Required:Equipment inventory records (serialized and bulk), Customer/account data, Order and quote details
Optional:Telematics/GPS feeds (Samsara, Geotab, Motive), Accounting data (QuickBooks, Sage), Payment data (Stripe)
Formats:Web/mobile data entry, API and native integrations, Telematics data feeds
Output
What you get
Format:Real-time operations dashboard spanning inventory, dispatch, billing, and financials
Fields:Equipment location and status by unit, Quotes, orders, and contracts, Dispatch routes and delivery schedules, Invoices, payments, and A/R aging, Service and maintenance records, Financial reports synced to accounting systems
Algorithm
How it works
Model:Proprietary "AI-native" workflow engine embedded across modules (underlying model architecture not publicly disclosed)
Accuracy:Not publicly specified
Privacy
How your data is protected
Retention:Not publicly specified
Training:Not publicly specified whether customer data is used for AI/model training
Compliance:SOC 1 Type I completed, Type II audit scheduled for 2026 (per vendor Trust & Security page, audited by A-LIGN under AICPA standards), SOC 2 Type I covering Security, Availability, and Confidentiality completed, Type II scheduled for 2026 (vendor-stated)
API
Integration
Endpoint:Contact vendor for API access
Method:Not publicly documented
USE CASES

Use Cases

  • ·Unifying quoting, dispatch, inventory, and billing for equipment rental and dealership operators
  • ·Real-time tracking of serialized and bulk equipment inventory across multiple branches/yards
  • ·AI-assisted dispatch routing and live mapping for delivery and pickup logistics
  • ·Automated collections via integrated card and ACH payments
  • ·Financial reconciliation across A/R, A/P, and accounting systems (QuickBooks, Sage, Dynamics 365)
PRICING

Pricing

Free
Not publicly specified (no free tier advertised; positioned for mid-market and enterprise operators)
Pro
Not publicly specified; custom quote-based pricing
Enterprise
Custom pricing for mid-market and enterprise equipment rental/dealership operators (contact vendor)
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Research Sources & Data QualityLast verified: 2026-07-17
Data Sources (9)
Verified Data (9)
problem, solution, deliveryMethod, yearFounded, fundingTotal, founders (Charles Soll, Patrick Anderson), customerBase (named at Feb 2026 stealth launch), integrations (cross-checked against Capterra listing and vendor site), SOC 1/SOC 2 Type I status and AWS encryption (per vendor Trust & Security page)
Not Found (7)
pricing/fee structure, api-documentation, data-retention-policy, ai-model-training-practices, accuracy-metrics, exact paying-customer count, AWS hosting region
Our Commitment: We only include verified data from official sources. If information isn't publicly available, we mark it as "Not publicly specified" rather than guessing.
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